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Supply Chain Insights: Athletic Socks — A Cotton Opportunity

Supply Chain Categories: Apparel & Hosiery & Accessories , Fiber , Hosiery & Socks , Retail
Valueadd Activities: Design , Marketing , Research & Development
Markets: Apparel Market , Sports & Leisure Market
Supporting Environment: Trade & Professional Associations

Description: This report features information from a recent consumer survey and athletic sock wear test. The analysis focused on two segments of athletic sock users - the avid and moderate athlete. Highlighted in this issue are key purchase drivers, shopping behaviors, performance features and consumers' preferences for cotton moisture management socks.
Publishing Body: Cotton Incorporated
Status: Active
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Frequency: Quarterly
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Media Type(s): Print
Language: Text in English
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Website URL: http://lifestylemonitor.cottoninc.com/Supply-Chain-Insights/Athletic-Socks-06-10/Athletic-Socks-06-10.pdf
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